MELBOURNE COBRAS
Worlds Indian-hockey franchise Melbourne Cobras 8th team starting 2026.
VISION
Hockey is the second most popular sport in India, just after cricket with the Indian National Teams (FIH) ranked 3rd in the World. The rise in Indian hockey is alive and well and Hockey Victoria seeks to engage more strongly with Indian hockey, to complement both the further development of the game in India and the development of Victorian hockey talent.
We have identified a range of mutual developmental and performance benefits which can be achieved through a partnership between Hockey Victoria and identified Indian states, governments, sporting organisations and conglomerates. The potential partnership involving the Melbourne Cobras revolves around Sports Diplomacy and Elite High Performance exchange.
HOME OF COBRAS
8th team startingin 2026.
Melbourne Cobras will commence playing in the Hockey One League in the 2026 Season. Melbourne Cobras will entail a minimum of 6 male and 6 female Indian international players. This will provide the connection between the two nations and engage the Indian Diaspora in Victoria and nationally. Local partnerships are just as important, as they provide a direct connection, ensuring engagement in the Outer Northern Suburbs of Melbourne. The Cobras’ home will be in the micro city of Cloverton, located in the Mitchell Shire, where the council, Stockland, and Hockey Victoria collaborate to inspire the Indian community within a high-density growth corridor.
H1 Audience
Hockey One (H1) is Australia’s highest level hockey competition for both male and female players.
The Melbourne Cobras will become the 8th team in 2026, joining the 7 current teams including Adelaide Fire, Canberra Chill, NSW Pride, Brisbane Blaze, Perth Thundersticks, Tassie Tigers and Hockey Club Melbourne. The League which is now going into its fourth season is seeing a rise in international players, including Rupinder Pal Singh who played for the Canberra Chill in 2023. The League is working towards permitting international players across all franchises and building the broadcast interest across Asia with the increase in Asian internationals playing in the competition.
CUMULATIVE USERS
254,697
(up by 13% on 2023)
MINUTES WATCHED
13,190,090
(up by 13% on 2023)
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16%
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15%
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15%
302,000
Australians have played hockey in the past 12 months.
64%
Hockey Australia fans agree that sponsorship can help keep companies socially relevant.
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Partner Benefits
We warmly invite you to join the Melbourne Cobras community as we embark on an exciting journey to celebrate and elevate the game of field hockey in Melbourne and across Asia and Oceania.
Cobras Hockey — Global Partners
| Partner / Asset | Logo Integration | Uniform | Broadcast | Digital | Venue |
|---|---|---|---|---|---|
| Naming Rights | |||||
| Major Partner | |||||
| Premium Partner 1 | |||||
| Premium Partner 2 |
Melbourne Cobras — H1 League Partners
| Partner / Asset | Logo Integration | Uniform | Broadcast | Digital | Venue |
|---|---|---|---|---|---|
| Gold 1 | |||||
| Gold 2 | |||||
| Men's Shorts 1 | |||||
| Men's Shorts 2 | |||||
| Women's Skorts 1 | |||||
| Women's Skorts 2 | |||||
| Match Day 1 | |||||
| Match Day 2 |
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Partner with Cobra Hockey to champion the growth of grassroots to elite hockey across the state.Join us in creating lasting impact through community engagement, visibility, and shared success.
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NAMING RIGHTS PARTNER
Seeking 2-year commitment
Team naming rights and logo integration. Seize this top-tier opportunity to elevate your brand with Cobras Hockey through an exclusive naming rights sponsorship. For an investment to be negotiated over a minimum of two years, your brand will not only be synonymous with the Cobras but will also be integrated into every aspect of the team's identity, from the logo on uniforms and digital platforms to prominent visibility at the venue. This partnership extends beyond local reach, offering global ex
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Global Broadcast Channels
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Uniform, Merchandise & Apparel
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